It is becoming harder and harder in these tough economic times to make any headway with local internet marketing. It is worth looking at some of the more modern methods such as video marketing.
What your business needs is a way to attract subscribers and buyers. You are no doubt seeking local internet marketing leads. You could go cold calling in the hope it may generate a customer here and there, but is this the way forward?
How about flyers? Well they too can be hit or miss unless you are offering something ground breaking.
It is the same experience for local internet marketing with newspaper advertisements – do people really scan these adverts as much as they used to?
Do many people still buy newspapers or do they get their news from the internet? Yes, local internet advertising is harder than ever, but there are different ways to go about it.
A better approach
The internet is now part of popular culture and is far more advanced than it was ten years ago. Today there is the addition of social media sites such as Facebook, which has a huge number of subscribers. Don’t you think as part of your local internet marketing campaign that you should be taking advantage of this? If you could tap into this potential, think what it would do for your business.
What is video marketing?
Did you know there is a website that gets millions upon millions of viewers day in, day out. The visitors come from all over the planet.
If you have not guessed the name of the website by now then I will tell you – YouTube. Yes this is the famous video hosting site that is now second to Google in terms of search engine popularity. It will be so useful for your local internet marketing.
More and more people are starting to see the potential of YouTube for their business or product. One video could get you many viewers who in turn could become customers of yours. How would that feel?
What kind of video should you have?
There are many possibilities here. Do you currently have a website advertising your business? If you do then you may have sales pages within the site. Studies have shown that people prefer to view video than read text. You need to keep this in mind when doing local internet marketing.
You could have those dry static text sales pages turned into video sales pages. Imagine your sales message coming alive with speech and visuals. Think of the potential here. It truly is some of the best video marketing you will find available to you.
If you have a product, then why not demonstrate it on video. People who are interested in your product or similar products will be only too appreciative of the fact you have taken the time to showcase this.
Before buying a new phone or camera, I myself have gone onto YouTube to check out a demonstration of the product. Consider this before doing local internet marketing.
If you give speeches or seminars then why not have it put onto video. You could upload the footage to YouTube and bag a whole new load of viewers.
How about video testimonials? If you know of people who like your product or service then get them to provide a testimonial. This does not mean that they have to appear on camera, although this would be the ideal scenario. No, what you can do as part of your local internet marketing is get them to send you a written testimonial and simply add this text into your video.
Your marketing strategy should make use of the power of video marketing. Perhaps you have written brochures, leaflets or articles. These too can be converted into video content to offer an engaging viewing experience to potential clients.
There are different video tools out there to help you with your marketing, but if you feel overwhelmed by local internet marketing then hand it over to a local internet marketing association or a local internet marketing company. You will find someone who has experience of video marketing in particular.
Promoting your video
Once your video is created it is time to embark upon a video marketing campaign. This is not as complicated as it may sound. Essentially you want to upload your video to YouTube and then target local customers in your area.
You could share the video via Facebook and Twitter. Both sites will have local area targeting. For an extra local internet marketing boost you could go to a page about your area and add a comment as well as your video. It all goes towards getting your message out there and getting publicity locally for your business.
Have you come across the site called LinkedIn? This is a site aimed at the business world and has millions of users. You would choose the business area of your video, join that particular group and then participate in the online community. This is a great way to perform local internet marketing and you will find many new clients in the process.
You could post the link to your video in the business group and see if it generates any traffic back to your website. I suspect it will as LinkedIn is highly popular and people are always sharing ideas on there.
Local business targeting
If you are looking for local customers then your video should target this. In order to do this as part of local internet marketing, you need to add details of your location to your video.
When you upload it to YouTube you should mention your location in the title and description of your video. This will also serve you well in the search engines as part of local seo, because when people type in their town or city and what they are looking for, your video will show up.
For example if they type in ‘Pet supplies in Chicago’ and your video is titled the same, it is likely that they will come across your video. Keep in mind this strategy when doing local internet marketing.
To expand on a point I made earlier, if you have a Facebook fan page for your local business then you can share your video there. Also look for other Facebook fan pages that are related to your town and share your video on those pages also.
You will discover the traffic you get to your website from online video marketing will enable you to increase your profits.